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Baby Opt Groupp will launch toys under the BabyRiki brand


In the first quarter of 2020, Baby Opt Group is planning to launch new products on the market - an interactive toy for toddlers, created under the BabyRiki license based on the bestseller by ALILO - bunny model R1. A toy in the shape of a Krashy will be on sale first, then Rosy will appear on the market. During 2020, other characters will be added. ALILO toys with BabyRiki will go on sale in online stores, such as,,,,,,, etc.

Toyset will be fascinating for both kids and toddlers, as an unusual rattle with an amazing sound. The smart toy plays 45 dynamic songs and lulling melodies for sleep, recognizes 9 colors, carries the function of nightlight, and also plays 60 sounds in the rattle mode. Applying the toy to color cards with pictures, Krashy pronounces the color in Russian and plays the sound of what is drawn. Therefore, the baby in a pleasant manner will learn how to recognize and pronounce the names of colors.

ALILO has high-fidelity sound that plays at a child-safe volume. Ears from soft safe silicone not only act as a teether, but also gleaming in different colors, so it is not scary for baby in the dark. The toy has a solid construction, and its ergonomic shape is convenient for a child’s hand.

Exclusively for Baby Opt Group in ALILO will be presented 10 fairy tales with BabyRiki, which will help in everyday life to do morning exercises, get ready for a walk, put the baby to bed and more.

Since 2007, the Baby Opt Group has brought for Russian babies the best products from Germany, the USA, Great Britain, Australia and all over the world. More than 1120 clients work with the company throughout Russia and the EAEU countries. These are online stores, retail stores, as well as local, regional and federal chains of children's goods stores.

BabyRiki is the first Russian animation project for toddlers. The number of fans of the project on social networks is more than 1.5 million, and number of views on Russian YouTube exceed 2.5 billion. In 2019, the project became a finalist of the first TEFI-KIDS award in Russia, received the title of the winner in Brand of the Year nomination at Golden Bear award and entered the top three most popular animated series for children on Okko. The brand’s success continues to grow rapidly, expanding its product line in key market segments.

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