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Riki Group taps Gulliver Group as Master Toy partner for DinoCity animated series


Riki Group named Gulliver Group the master toy partner for its latest series DinoCity, produced by Riki Group and APC Kids in partnership with Animax Production animation studio. The deal is announced within Brand Licensing Europe, London. 

Gulliver Group plans to produce a wide collection of more than 50 SKUs, including collectible figurines and playsets, plush, creativity sets, musical toys etc. DinoCity trademark licensed products will be available on-line and off-line in the fall of 2022.

Gulliver Toys (Gulliver Group) COO Natalya Melnikova said,“We are happy to announce our cooperation with Riki Group. DinoCity will be one of our key projects for the near future and we expect an incredibly cool lineup of toys thanks to the high professionalism and creative potential of our teams. New products will certainly appeal to customers outside of Russia.”

Maya Moskvicheva, chief executive officer, Marmelad Media, Riki Group’s licensing agency:

The series ``DinoCity" has already won the love of young viewers in Europe, and we believe that every little fan of the series will be happy to have favourite character toys. As the copyright holder of well-known brands, we care about the quality of goods so that children experience only positive emotions when they come into contact with their favorite characters. We are pleased to partner with such a major strong player as Gulliver Group International. New strategic licensee will undoubtedly ensure the widespread development of the brand in the international market.

DinoCity is an original comedy preschool series which portrays a family of dinosaurs in a perfectly urban setting. Little Ricky and his elder sister Tyra manage to turn most everyday situations into something quite extraordinary. Anything can become a new game, a new adventure for these kids. 

Created by an international team of specialists from Russia, Ukraine and the UK, the DinoCity animation project has already enjoyed successful debuts in a number of European countries. The animated series premiered worldwide in November 2020 on Italian TV channel DeA Junior, followed by a successful release in the UK and Ireland on the popular children's channel Tiny Pop. Earlier, Piwi + (Canal + Group, France), YLE (Finland), ERT (Greece), Ketnet (Flemish region of Belgium) and MBC (MENA), Menart in the Balkans (Slovenia, Croatia, Bosnia and Herzegovina) acquired the rights to broadcast the series , Macedonia). According to the latest deals announced in the framework of MIPCOM/MIPJunior markets DinoCity will be heading to Discovery Italia which has picked up free TV rights for broadcast on its channel Frisbee, All Media Latvia in the Baltics (Estonia, Latvia and Lithuania), TG4 for the Republic of Ireland and Minika for Turkey.

 APC Kids, the children’s entertainment division of leading co-production and distribution group APC Studios, co-invested in the production of the 52 x 5’ international version of the series and holds exclusive distribution rights in all territories excluding Russia, CIS and China. 

In Russia, the project was launched in October 2021 on the Karusel TV channel and the Okko platform. Second season of DinoCity is scheduled for international premiere next year.

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About Riki Group

Riki Group is one of the leaders of the Russian and CIS animation market. The key competency of the company is the creation and effective management of brands for a family audience. Its diverse portfolio consists of a variety of properties that appeal to the interests of different age groups including such successful animation brands as Kikoriki, PinCode, The Fixies, BabyRiki, Tina & Tony etc. The projects broadcast in more than 100 countries around the world and have been translated into 50 languages and dialects. 

Gulliver Group

The Gulliver Group consists of several business lines and Gulliver Toys is the largest. Gulliver Toys portfolio includes more than 40 brands (with the product line over 10,000 SKUs, covering almost all product categories for different target audiences: products for newborns, interactive toys for teens and parents, educational toys for preschoolers, play sets etc.

Over the years, a special place in the Gulliver portfolio has been occupied by world famous licensed brands, such as: TOBOT, BEN10, Teenage Mutant Ninja Turtles, Robocar Poli, Robot Trains, Super Wings, Hairdorables and others.

DinoCity trademark licensed products will be available on-line and off-line in the fall of 2022.


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